HBO’s show Hung needed a little bit of attention to promote the show. The series features a forty something father, with no money and decides to turn to prostitution to get the funds to win his kids back. An Auckland based marketing company, Colenso BBDO, was sought out by HBO to promote the show and to generate publicity. BBDO is currently one of New Zealand’s highest ranked ad agencies and was ranked top ad agency of the decade by Campaign Brief What they erected, for lack of a better word, is definitely creating publicity. Located on Victoria Street in central Auckland, an enormous crotch with the show’s title plastered on it rests. Despite one’s personal opinion of the show, it is impossible to deny the eye catching success of the billboard. Sex sells, and when the series’ title is ‘Hung’ might as well get right to the point. Is this overtly sexual add too much to be on a billboard? Or is it no different then any beer campaign with scandalous women in revealing clothes, or perfume advertisements alluding to sex and rape. Sex selling advertisements however are usually due to a an attractive person having little or nothing to do with the product being advertised. However, in this case, the subject matter is exactly what is being displayed, clear and concise. So is it fair to say that the advertising company is using sex to sell, because it really is just selling the product it self.Image: coolhunter.com
