
The video bellow is a demonstration held on March 30, 2010 for the Coalition Against Israeli Apartheid (CAIA) marked the Global Boycott, Divestment and Sanctions (BDS) Day of Action with flash mobs at Chapters Indigo and Mountain Equipment Coop (MEC).I am proud to say two of my very close friends, Brittany Smith and Andrew Bigioni participated in this BDS Day of Action. I asked Andrew about the significance of using a viral video in regards to their project. He said the action was intended to demonstrate solidarity with the Palestinian struggle (as well as concretely act on the boycotts against complicit Canadian companies), so something that can go viral has the real potential to take that sentiment as far as possible. The wider audience the video reaches, the more people begin to really understand the idea of global solidarity and the more people will be inspired and empowered to do the same kind of thing. Those actions are great on their own but they take on so much more significance when they reach a larger audience. To learn more, please visit www.caiaweb.org or endapartheid@riseup.net. They are always looking for support!
Image credit: Andrew Bigioni, Palestine 2009