smart phones make us look dumb.

Microsoft has launched a clever campaign commenting on our dependence on staying connected. the Windows Phone 7 stresses 'at a glance information' too ensure we don't loose touch with reality. while the idea is brilliant, and they make a valid point, I do not see them succeeding in competition against the smartphone giants in the market such as, iPhone and Blackberry.

right here. right now.

This video is the most powerful combination of facts and delivery I have seen to date. The author of Socialnomics, Erik Qualman produces the video about the growing use of social networking. The video is mostly shared on social networking sites such as YouTube, which makes it very ironic. My favorite part of information is that we live in a generation of consumers that do not tend to listen to advertisements. Trust is within the testimonials of real people who have experienced the advertised services and products. It makes complete sense; consumers in this social media savvy world are very smart. We watch commercials and then ask “Yah, but does that really work?”… followed by a bit of online research before we make a purchase.

photo credit: galessa's plastics, flickr.